strandjutterij in crossmedialand

Magazines making efforts in digitalizing world

Examplatory extract:


Publishing Company

Type of DigitalInitiative Description DateAnnounced
Newsweek Video, live webcasts, blogs, live forums Newsweek and will provide six hours of continuous live video coverage of the election returns alongside online reporting from every primary state on February 5, 2008. Newsweek and are combining video and political journalism to create a unique interactive experience by allowing users to interact in live discussion forums that video hosts will draw upon for questions. Continuously updated blog posts from Washington Post reporters on “The Trail” will be available on the Post Politics page, and through and Newsweek’s homepages. February 1, 2008
New York Magazine Content sharing partnerships New York Media and Halstead Property have made a content-sharing partnership that will provide real estate listings on with restaurant, bar and retailer info from New York magazine’s website. Readers can search real estate listings on and view local events; entertainment venues; restaurants and more with supplying content to the Halstead website via live feeds. The partnership will be promoted through a major ad campaign in New York magazine, The New York Times, and other outlets. “By partnering with New York Media, we are able to provide the consumer with valuable editorial content to the top restaurants and shops within a few blocks of our residential listings,” said Diane M. Ramirez, president of Halstead Property. January 30, 2008
Businessweek Online channel, blogs, podcasts, videos BusinessWeek is launching its new Lifestyle Channel  featuring “Autos”, “Real Estate”, “Travel”, “Executive Health” and “Living Well” sub-channels. New content will be published Monday through Friday, featuring articles, blogs, lists, videos and more. The Lifestyle Channel will be led by Charles DuBow, Director of New Products for January 29, 2008
Newsweek New online magazine, interactive tools Newsweek and the Washington Post have launched “The Root” a daily online magazine that aims to foster thought-provoking discussion of issues from a variety of African-American/Black perspectives: with a round-up of news from around the world; an interactive genealogical section. It is intended as an online destination devoted to the Black experience. January 28, 2008

What initiatives have print magazines undertaken to face the digital challenges?
Read the rest of this fascinating overview 2008 (incl links dating back to 2005!)


7 februari 2008 - Posted by | communication, events, HowTo, industry, marketing, media, Tips, trends, video, web 2.0

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